Transformaster | Client Success Stories & Business Impact

pro bono coaching program designer and implementer

course developer & lecturer of the HR Management course for third-year students at IT-Step University

coaching and mentorship sessions conducted

700+

interviews conducted with senior managers and executives

1000+

expert articles were published on topics within my specialization in professional magazines

9

senior managers and executives successfully placed

30+

professionals assessed using SHL tools via assessment centers

350+

trainings & masterclasses designed and delivered

40+

Vista Trans Holding

Tamara Gramovych

HRD Zephyr

We worked with Natalie for over 2 years within the framework of coaching me as the HR Director at ZephyrMobile. It was a very intense and productive time. In my opinion, one of Natalia's most valuable qualities is her deep involvement in the financial growth of the company — she genuinely cares that coaching brings concrete results and benefits for the business. The work followed a personalized plan tailored to the company’s current needs. After each session, I walked away with a clear understanding of how to immediately apply the insights and knowledge in practice. What I especially appreciate is how much attention Natasha pays to feedback and to analyzing how the solutions we developed and practiced during our coaching sessions worked out in real life. I must also highlight Natasha’s unique style — a combination of a strong theoretical foundation, extensive practical experience, and a sharp sense of humor, which made the process light and friendly.
These coaching sessions were something I truly looked forward to. After each one, I left feeling uplifted and energized for new achievements.

Robert Fishkin

Founder and CEO

I have greatly appreciated the privilege of working with Natalia at the CrowdDoing Pro Bono Coaching Collective, where she has played a pivotal role in its establishment and success. Natalia's exceptional leadership and strategic vision were instrumental in creating a transformative platform for professional coaching. Natalia's ability to blend empathetic guidance with effective management has not only elevated the Collective's standards but has also made a lasting impact on the lives it touches. A true asset to any organization, Natalia's passion and commitment set her apart as an outstanding leader. Natalia has demonstrated exceptional leadership, coordination, and relationship-building skills. She recognized the potential for coaching to nurture CrowdDoing's community of changemakers and took action to make it a reality.Natalia built the initial framework for the coaching collective by thoughtfully analyzing the needs of CrowdDoing volunteers and formulating a plan to match skilled coaches with those who would benefit most. She worked diligently to recruit experienced coaches, facilitate connections, and develop streamlined processes to ensure effective delivery.Throughout the process, Natalia has led with positivity and encouraged group participation. Her warmth and transparency inspire trust and her dedication motivates others. She handles obstacles with grace, leads by example, and fosters an open, collaborative environment.The successful launch of the CrowdDoing Pro Bono Coaching Collective is thanks in large part to Natalia's vision and ongoing contributions. She intuitively understands both sides – the coaches and the initiatives – and bridges connections adeptly. Natalia is an asset to any human-centered initiative requiring creative leadership.

Evgeny Chamtonau

Co-Founder, CEO, Board Member

I had the pleasure of working with Natallia on several key hires for Spoko, and she quickly became a trusted recruitment partner. From the very beginning, she demonstrated a strong understanding of our company's needs and culture and deep understanding of fintech specifics. Together, we carefully validated the scope of work for each role, which made the entire hiring process far more focused and effective. Natallia consistently delivered high-quality, well-matched candidates, many of whom progressed to the test period and contributed real value as doers. Her ability to align expectations on both sides, streamline communication, and keep momentum going throughout the process was impressive. She brought not only top talent to the table but also strategic thinking and structure that helped us scale faster and smarter with employee onboarding process. I highly recommend Natallia to any founder or team looking for a sharp, proactive, and reliable recruiter who understands tech environment.

David Hodgson

Founder & Advisor

As an entrepreneur, I found it incredibly valuable to work with Natalia. Given her deep experience in venture building, and pragmatic nature, she is a great partner, bringing both strategic & operational insight, as well as her ability to build high performance teams.
She is also fun to work with.

Nadiia Kovalchuk

Head of HR

I had the pleasure of working with Nataliia during a crucial 1.5-year transformation period at TelcoGuard.
She was an invaluable advisor, supporting us through key leadership changes and helping to build effective systems for recruitment, onboarding, and employee motivation.
Nataliia is a truly experienced and outstanding professional. I highly recommend her for any collaboration.

Alex Vasylyk

CEO and Co-founder

"Natalia consulted and evaluated the leadership team at StartupSoft. It helped us better understand our strengths and weaknesses, ultimately resulting in a stronger strategy.
We are fully satisfied with the quality of service and strongly recommend Nataly as a consultant and coach."

Oleg Nesterov

Founder and the CEO

MINDK approached Natalia for assistance in assessing the current state of HR/Recruitment processes and their alignment with global best practices.
My colleagues and I were pleasantly impressed with the results of her work. Nataliia conducted a thorough audit of the company’s processes and held interviews with HR professionals, recruiters, and key company employees in leadership positions. She then prepared a detailed report on the current state, identified issues, and proposed possible solutions.
She also helped define KPIs for the HR/Recruitment department and provided a candidate recommendation for the HR Lead role.
If you feel that HR is more of a checkbox function rather than something that helps your employees perform better and feel more satisfied—Nataliia is the person you should consult.

Lesya Stetskiv

Managing Partner at ARTE LEGIS

I worked with Natalia when she joined the Taryan Group as an HR Director. From the start, she impressed me with her deep expertise, strategic thinking, and nuanced understanding of what senior-level managers truly need. She quickly became the go-to person — whether you had a question about structuring tasks or just felt like saying, “Seriously, how much more can we take?” Her advice was always spot-on, her calm was contagious, and her ability to help reframe a problem was nothing short of a superpower.
During our coaching sessions, Nataliia helped me see issues from new perspectives, avoid reactive decisions, and maintain clarity of thought in high-pressure situations. Her talent for asking just the right question often guided me to find the answer myself — deeper, sharper, and more effective.
As an HR Director, she went far beyond typical HR routines. Her influence was strategic: building leadership capacity, supporting change management, and developing working systems that were more than just buzzwords. She didn’t sell “motivation in a box” — she helped build real processes that worked. And if you came in thinking “this is a disaster,” after talking to her, you were already grabbing the flag and leading the charge. Nataliia has a rare ability to support without losing professional distance.
That balance of structure and humanity makes her an invaluable partner for senior management. As an HR leader, she became a true pillar for the leadership team — steady, competent, and always one step ahead.

Alex Radchenko

CEO, Board member, 2021-2024

I had several opportunities to work with Natalia, but the most vivid example of her professionalism is our collaboration during my tenure as the CEO of Intellectsoft in 2022-2024.
Not many people can work amidst significant turmoil, but working in the middle of a war is something beyond the capabilities of most. Natalia was instrumental in helping our colleagues from Ukraine during the initial phase of a full-scale invasion. Not only did she provide constant support, care, and advice to employees and the leadership team, but she also took the initiative to run essential changes in the company.
She was very successful in this situation because of the trust she earned personally and invested it into building trust inside the organization and within a group of companies.
I'm happy I had a chance to rely on Natalia and her unquestionable professionalism during probably the most challenging period in my career.

Jana Hanuszczak

Head of HR

We had the pleasure of working with Natalia during a series of five engaging HR training sessions. The program covered a wide range of essential topics, including HR management, the employee lifecycle, key HR processes, recruitment, onboarding, employee development, and organizational structure.
Natalia is extremely knowledgeable, proactive, and insightful. Her ability to explain complex concepts in a clear and practical way helped us structure our internal processes more effectively. She shared valuable tips and best practices that directly supported the development of our team’s HR knowledge and capabilities.
It was a truly beneficial experience, and we highly recommend Natalia to anyone looking to deepen their HR expertise and enhance their organizational effectiveness.

Russ Trotter

Sales Director

Working with Natalie has been a game-changer in my career journey. She’s not just a recruiter—she’s a true partner.
From the start, she believed in my potential and was relentless in finding the right fit for me. Even when an initial opportunity didn’t pan out, she didn’t give up. She introduced me to another role that aligned perfectly with my background and goals.
Natalie’s dedication, insight, and unwavering support made all the difference.
I’m incredibly grateful for her guidance and would recommend her to anyone looking for a recruiter who truly goes the extra mile.

Rudiuk Alex

Founder & CEO of Enquirelink

I've had the pleasure of working with Natalia Makedonska since 2016, and I can confidently say she is an outstanding HR Director, coach, and mentor.
Natalia is a true professional with deep expertise in talent acquisition, team development, and leadership growth.
Over the years, she has played a crucial role in helping me build strong, effective teams, and her insights and guidance have been instrumental in my professional development.
Natalia has a unique ability to recognize potential, foster growth, and inspire confidence in those she works with.
Whether you're looking to strengthen your organization or grow as a leader, Natalia brings the strategic mindset, experience, and personal touch that make a real difference.

Sergiy Pylypenko

Sales Director

In 2014, I faced a career challenge I wasn’t prepared for. I began actively searching for someone who could help me evaluate myself, my skills, and experience from an outside perspective—to distinguish between luck and professional qualities in order to plan my further development.
Nataliia helped me identify which of my traits as a manager were creating a super toxic environment and, in fact, were closing the doors to the companies I aspired to join.
So, after our three-hour session, I essentially restarted my career—this time fully aware of my past mistakes and using the experience I had accumulated. I believe I managed to replace toxicity with soft leadership. And although that transformation took time, it was absolutely worth it.
I highly recommend Nataliia as a professional with a rare combination of personal skills, deep knowledge, and genuine humanity.

Yevhen Kulinichenko

Chief of Engineering

Working with Natalia has been an invaluable experience. As the CTO of a growing IT company, I’ve encountered a wide range of challenges—many of which Natalia has helped me navigate with clarity and precision. Her guidance on the best people and process management practices has not only helped me solve numerous operational and interpersonal issues but has also provided much-needed structure in areas where things were previously ad hoc or unclear.
What stands out most is Natalia’s ability to systemize knowledge. She doesn’t just offer answers—she helps build frameworks that enable long-term thinking and scalable decision-making. Through our work together, my mindset has matured significantly, especially in how I approach people management, organizational dynamics, and leadership development.
Her coaching has become a key asset in shaping both my role and the company’s internal culture. I'm truly grateful for her support and look forward to continuing this valuable collaboration.

Nastya Zimina

COO at Pri Num

We had been searching for a Chief Accountant for months with no success.
Then a trusted family friend and colleague recommended Natalia — and now I understand why her contact was treated like a well-kept secret!
She found us the perfect match almost instantly — I believe it was the second candidate we interviewed. Her communication was excellent, and the turnaround was incredibly fast.
I couldn’t recommend her more. Now that her contact is no longer a secret, I hope more of you get the chance to work with her.
She truly delivers.

Tatiana Medyanik

HR Director

Natalia supported me at the very beginning of my career. Thanks to her guidance, I was able to build my own path in the HR field. Over the course of 16 years, we collaborated on various projects and across different businesses, and I could always rely on her expert support.
Every time I felt stuck or in need of a new direction, I turned to Natalia for advice. She consistently helped me clearly and professionally map out my next steps and discover new growth opportunities.
I’m truly grateful for her help and confidently recommend Natalia for collaboration.
I plan to continue turning to Natalia for consultations myself in the future, knowing that her support will always be of the highest quality and truly effective.

Kateryna Chornous

Head of Recruitment & Assessment Department, 2020-2021

I would like to sincerely thank Nataliia for the profound, professional, and incredibly effective and inspiring training she conducted for our recruitment team when I was the Head of the Recruitment and Assessment Department at PrivatBank.
She masterfully united the team, captured each participant’s attention, and created a safe space for open dialogue and learning — a space where it was easy to learn, share experiences, and ask questions. Complex topics were presented in a simple, accessible way, with plenty of practice, real-life cases, and live discussions. The entire training was conducted in a dynamic, interactive style, which not only allowed us to gain new knowledge but also to immediately apply it in a real-world context.
The team left the training inspired, equipped with new knowledge, insights, and practical tools — and most importantly, with a renewed motivation to grow professionally.
I wholeheartedly recommend Nataliia as a top-tier trainer who truly knows how to work with people, teach practically, and make complex things easy to grasp.